IRL GGP new logo

IRL (in real life) is an immersive shopping experience brought to you by The Lionesque Group and GGP located at Water Tower Place, in the heart of Magnificent Mile in Chicago, Illinois that fosters the human connection between customers and brands in today’s digital age within a truly omni-channel storefront.

Come eat-play-shop (in real life) from today’s fastest growing brands.

Chapter-One-Logo

We spend half our lives at home, whether at sleep, work or play; making the time to create your own oasis impacts how you start and end your day. Join us on a journey of discovery of a better night’s sleep, a touch of artistic inspiration an invigoration of athleticism, a taste of comfort, a toast to life.

Click on Chapter One to shop our curated collection.

DON’T MISS OUR GREAT EVENTS

Upcoming Events

IRL fa-fa-ladies-night

Fa La La Ladies Night

Where: IRL (Level 3 at Water Tower Place)

What: What better way to get into the holiday spirit than with a night of pampering and cocktails? The Fa La La Ladies evening will be filled with complimentary beauty services from PRIV , music and an appearance from “Chris-Kringle” our bachelorette contestant, Chris Bukowski.

On Thursday

11/30 – 12/7 – 12/14

From 6pm to 8pm

WATER TOWER PLACE
835 N Michigan Ave, 3rd Floor, Chicago, IL

CLICK FOR MORE INFO

PRESS

  • middle market growth
  • chicago magazine
  • WWD logo
  • Design-Retail
  • HFN
  • Business Insider

INTERESTED IN BEING SHOWCASED IN OUR NEXT CHAPTER?

We would love to hear from you.

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Water Tower Place


835 N Michigan Ave, Chicago, IL 60611

Look for us on the 3rd floor.

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