IRL…In partnership with TLG & GGP

Water Tower Place, located in the heart of Magnificent Mile in Chicago, IL


About IRL…in real life!

IRL (in real life) is a living lab brought to you by The Lionesque Group and GGP located at Water Tower Place, located in the heart of Magnificent Mile in Chicago, Illinois. IRL is an immersive shopping experience that fosters the human connection between you and brands in today’s digital age within an omni-channel storefront. At IRL, we invite you to touch, learn, discover and experience new products (in real life) from today’s fastest growing brands in an experiential store environment.

About GGP

GGP is a leading retail real estate company that owns and operates 127 best-in-class regional shopping centers throughout the United States. With a focus on creating an optimal customer experience, GGP’s retail properties are shopping, dining, lifestyle and entertainment hubs within their communities.  In addition to the iconic Water Tower Place where IRL is located, some of GGP’s unparalleled shopping locales include Ala Moana Center in Honolulu, Fashion Show in Las Vegas, Tysons Galleria in Washington, D.C. and the Glendale Galleria in Los Angeles.

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About The Lionesque Group

We are The Lionesque Group, retail format pioneers, thought and execution leaders in pop-up retail helping brands and developers re-think and re-format what’s possible in brick & mortar spaces. We have produced over 150 stores across the United States in multiple markets and industries. Our clients have seen increases of 75% in brand awareness, 300%+ in website traffic, & 85% in-store conversion rates. In 2016, 1 out of 4 of our clients transitioned into permanent stores

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